Blog

We have quite a bit to say about design, technology and communications. Specifically, how all these tools relate to causes and the nonprofit world. Explore our blog for a piece of our minds.

 

No Lipstick on Israel

Lipstick Smudge Illustration

No Lipstick on Israel: Martin Kace Delivers Surprising Response to Israeli Foreign Ministry’s “Brand Israel” Proposition at 10th Annual Herzliya Conference

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New York, NY February 1, 2010 – The government of Israel,…

 
 
 

Who Needs the Oscars When You Have Herzliya?

Martin Kace Herzliya Star

Empax said bon voyage to our very own Martin Kace yesterday, as he embarked for Tel Aviv’s red carpet.

Kace, a highly anticipated presenter at the star-studded 10th Annual Herzliya Conference, left New York full of confidence and exciteme…

 
 
 

How Nonprofits are Seeing – and Showing – Haiti

IRC Homepage

As a photojournalist I often find myself asking the question: What impact does visual storytelling have on society? As someone who works for a nonprofit, I often ask myself: How much does visual storytelling impact an organization’s abil…

 
 
 

Two Empax Logos in Basic Logos Book – Congrats ALL the Way Around

Basic Logos Book Cover_1

Index Book, a Spain-based company that creates books relevant to the design world, has released its first-ever Basic Logos book. This Book of Inspiration compiles logos from designers around the world, showcasing the basic disciplines…

 
 
 

Branding = Differentiation, Differentiation = Funding

Sunflower Stands Out

At its core, branding is all about differentiation. It’s about identifying what makes you unique and then showing that off to the rest of the world. At a time when funding and grant money is increasingly harder to secure, differentiation is…

 
 
 

Empax + The Foundation Center = Love at first sight

Love in Felt

A match made in philanthropic heaven.

Anyone operating in the nonprofit world – in any capacity – has the Foundation Center on his or her radar. The Center is a magnate for information and resources, and recently has been pushi…

 
 
 

Show Don’t Tell: Visual Storytelling for Nonprofits

Visual Storytelling Invite

From branding to online video, every piece of visual communication that a nonprofit puts out should represent its story.

With all the recent advances in photo, video and web technology it’s sometimes hard to know where to start. Empax has s…

 
 
 

Zooming in – telling a story through photos

Hunts Point Alliance for Children - Visual Storytelling

The Hunts Point Alliance for Children (HPAC) has become a major force for positive change in the South Bronx. They are constantly on the move with activities, events and wraparound care for their constituents. Their reach within the commu…

 
 
 

Joshua Venture Group is back

Joshua Venture Group

Today, a bit of shameless self-promotion:

At Empax we’re first and foremost visual problem solvers, but in this case our client specifically asked us to work on naming first.

Joshua Venture Group is the updated name we developed for a newly…

 
 
 

The Nonprofit Website: Workshop Recap

Mass of people stand with rain coats and umbrellas in Sydney, Australia

As the rains poured down and the frigid winds howled, dedicated do-gooders trekked to the 9th floor of 27 W. 24th St. last Thursday night. While the Wednesday night-ers don’t have quite as dramatic a tale, Empax was equally grateful for both…

 
 

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