How do you convey the cause and the spirit of a new organization?

Sound business cardSound business card detail
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sound_thumb
Sound business card
Sound business card
Sound business card detail
Sound business card detail

Challenge

Laura Faludi, a former production manager for the Gap group of companies founded a new organization that ranks clothing and other textile products based on their environmental and social impacts, helping make consumers aware of the “encompassing price” of their purchases. Our challenge was to create a name and brand identity that would be experienced as trustworthy, transparent and independent, without being intimidating or overly-technical.

Solution

After holding an internal design contest which let to the exploration of dozens of concepts, we developed the SOUND logo and name.  SOUND suggests wholesomeness and trust, and appeals to young audiences. The logo is memorable and prominent. The brand’s color almost chose itself; aqua is at once calm, intelligent, approachable and reassuring.

Impact

SOUND’s founder, Laura Faludi, had the following to say: “Branding is complex. Unless you are lucky enough to work with the amazing team at Empax. I had an idea…Empax brought that idea to life. …the concept has become a successful NGO, attracting sponsorships, press attention and public support. Thank you, Empax!”