How do you explain a complex and sensitive health issue?

Hide and Seek: Genetics 101Hide and Seek: Genetics 101Hide and Seek: Genetics 101Hide and Seek: Genetics 101Hide and Seek: Genetics 101Hide and Seek: Genetics 101
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Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101
Hide and Seek: Genetics 101

Challenge

Hide & Seek Foundation’s mission is to promote awareness and acquire funding for research for Lysosomal Storage Disorders, a recently discovered group of terminal genetic disorders that attacks children and currently has no cure or treatment.  Each disease belonging to the group claimed only relatively small groups of victims, and so were seen as orphans.  During early strategy discussions with our client, we understood that taken as a group, these disorders had over 100,000 victims.  By understanding this and pointing it back to the client, these disorders have emerged from the shadows, becoming a national issue.  Further to this, we were tasked with explaining the diseases online and making the case for urgent funding, while keeping the portrayal family-friendly.

Solution

We used Hide & Seek’s existing scientific materials as a basis for an animation script. We then created characters, story and animated short, narrated by Alec Baldwin.

Impact

The Hide and Seek Foundation has gained critical mass, and its online fund-raising campaign has been a great success.

Click here to visit the Hide and Seek Foundation website.