Everything tagged "brand"

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How do you reintroduce a brand with new vitality?

Joshua Venture Group, a seed fund for innovative Jewish social ventures, was preparing for a reentry into the nonprofit world after a 3 year-long hiatus when they came to Empax. Coming back with a revitalized vision and new leadership required a completely new identity, while reminding their public of their former iteration. Empax was tasked with helping the organization reformulate itself while remaining memorable to its original adherents.

Liquid Knowledge

What will you do when the revolution comes? Oops – it's already here.

Two Organizations Partner, a New Brand, Campaign, Place is Born

The Safe Place Logo Introducing: The Safe Place

Two Nassau County nonprofits, Coalition Against Domestic Violence and Coalition Against Child Abuse and Neglect, have an announcement to make: They’ve moved in together. This relation...


Brand Israel

Martin Kace_Herzliya Conference Martin Kace_Herzliya Conference If ever there was a daunting branding challenge, the State of Israel has to be it.

I was invited to speak about Brand Israel at the annual Herzliya Conference on National Se...


How do you represent hope while acknowledging a difficult reality?

The community in Hunts Point – the poorest zip code east of the Mississippi River – knows about being dealt a tough hand. The impoverished individuals of Hunts Point needed a leader to help them see that a brighter tomorrow is within their grasp. The Hunts Point Alliance for Children (HPAC) had been steadily gaining ground within the community for years, but now wanted to show that their dedication to bettering Hunts Point was deep, serious and “ready for prime time”. How could they communicate with kids, adults, donors and other local nonprofits all at once while maintaining razor-sharp focus?

Joshua Venture Group is back

Joshua Venture Group Joshua Venture Group

Today, a bit of shameless self-promotion:

At Empax we’re first and foremost visual problem solvers, but in this case our client specifically asked us to work on naming first.

Joshua Venture Gro...


Beer and Brands

Kick off the school year with the funnest class you’ve ever been to.

As summer winds down and Indian summer approaches, Empax would like to invite the eternal student in you to join us for something of a back-to-school event. No calcul...


Why the president needs to take ownership of traditional American presidential and national iconography.

In his press conference yesterday, the president answered a reporter’s question by saying that he understood the 24-hour news cycle but would not be playing into it. He should also not be playing into the contemporary political stricture of ABC – Always Be Campaigning.

What We Do

We deliver concepts through user experience in all forms of media.

Hunts Point Alliance for Children Update

Recently, a few of us at Empax took a trip up to Hunts Point. We were guided by Hunts Point Alliance for Children’s Maryann Hedaa and learned a lot about Hunts Point’s history, culture and current state. This eye opening and insightful to...

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