Everything tagged "branding"

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Your Brand is What They’re Saying About You

gossip gossip Today, brands are defined by the conversations people are having about them, inside and outside of your company. The messages associated with your brand are no longer engineered from your marketing and communications depa...

How Martin Stands on Presidential Graphics

Music: Shawn Lee “Rose” Ubiquity Recordings, Inc. (p) ©2010 Ubiquity Recordings, Inc. All Rights Reserved....


J Street is doing us proud

J Street Logo This is a shout out to one of our clients who we think is doing an incredible job of using their brand.

J Street, a lobbying 501(c)4 organization in Washington DC, provides a political home for pro-Israel, pro-peace Americans. T...


Who Needs the Oscars When You Have Herzliya?

Martin Kace Herzliya Star Martin Kace Herzliya Star Empax said bon voyage to our very own Martin Kace yesterday, as he embarked for Tel Aviv’s red carpet.

Kace, a highly anticipated presenter at the star-studded 10th Annual Herzliya Con...


Branding = Differentiation, Differentiation = Funding

Sunflower Stands Out At its core, branding is all about differentiation. It’s about identifying what makes you unique and then showing that off to the rest of the world. At a time when funding and grant money is increasingly harder to secu...

Beer and Brands

Kick off the school year with the funnest class you’ve ever been to.

As summer winds down and Indian summer approaches, Empax would like to invite the eternal student in you to join us for something of a back-to-school event. No calcul...


Why the president needs to take ownership of traditional American presidential and national iconography.

In his press conference yesterday, the president answered a reporter’s question by saying that he understood the 24-hour news cycle but would not be playing into it. He should also not be playing into the contemporary political stricture of ABC – Always Be Campaigning.

Empax has a new website! Welcome!

Perhaps the subject line of this blog post should have read “Empax tackles its most difficult client to date!” but that would be the celebratory champagne talking. Non profit organizations seek out Empax to develop their web...


What We Do

We deliver concepts through user experience in all forms of media.
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