After attending an NYU event last Friday – “Marketing Now: The New Consumer” – I am left with a positive and resounding affirmation that communication between brands and consumers is evolving in the right direction.

The concept of Marketi...

So there’s a theory that I’ve been touting around for the last few months, and I’d like to reexamine it in light of some new thinking.

The theory: It is going to take large, mainstream, consumer-facing brands with high levels of public intera...

Every company — big, small, good, bad, domestic, international — has a mission statement. And chances are, there is at least a grain of goodness in each of them. It’s hard to imagine that any corporation started from a place of w...

Index Book, a Spain-based company that creates books relevant to the design world, has released its first-ever Basic Logos book. This Book of Inspiration compiles logos from designers around the world, showcasing the basic disciplines...