Empax » differentiation http://empax.org Moving Big Ideas Wed, 16 Nov 2011 22:40:21 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Branding = Differentiation, Differentiation = Funding http://empax.org/blog/branding-differentiation-differentiation-funding http://empax.org/blog/branding-differentiation-differentiation-funding#comments Mon, 11 Jan 2010 19:45:06 +0000 Veronica http://empax.org/?p=1461

At its core, branding is all about differentiation. It’s about identifying what makes you unique and then showing that off to the rest of the world. At a time when funding and grant money is increasingly harder to secure, differentiation is...

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