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	<title>Empax &#187; Martin Kace</title>
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	<link>http://empax.org</link>
	<description>Moving Big Ideas</description>
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		<title>Brand Israel</title>
		<link>http://empax.org/blog/brand-israel</link>
		<comments>http://empax.org/blog/brand-israel#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:10:30 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Herzliya]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[Nation Branding]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Speaker]]></category>

		<guid isPermaLink="false">http://empax.org/?p=1630</guid>
		<description><![CDATA[<a href="http://empax.org/blog/brand-israel"><img align="left" hspace="5" width="143" src="http://empax.org/wp-content/uploads/2010/02/Martin-Kace_Herzliya-Conference-143x143.jpg" class="alignleft wp-post-image tfe" alt="" title="Martin Kace_Herzliya Conference" /></a><p>If ever there was a daunting branding challenge, the State of Israel has to be it.</p>
<p>I was invited to speak about Brand Israel at the annual Herzliya Conference on National Security earlier this month.  More specifically, I was asked to address...</p>]]></description>
		<wfw:commentRss>http://empax.org/blog/brand-israel/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>No Lipstick on Israel</title>
		<link>http://empax.org/blog/no-lipstick-on-israel</link>
		<comments>http://empax.org/blog/no-lipstick-on-israel#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:12:08 +0000</pubDate>
		<dc:creator>Veronica</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand israel]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Herzliya Conference]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[Panel]]></category>
		<category><![CDATA[tel aviv]]></category>

		<guid isPermaLink="false">http://empax.org/?p=1613</guid>
		<description><![CDATA[<a href="http://empax.org/blog/no-lipstick-on-israel"><img align="left" hspace="5" width="143" src="http://empax.org/wp-content/uploads/2010/02/1393655342_2c43acd4e2_o-143x143.jpg" class="alignleft wp-post-image tfe" alt="Lipstick Smudge Illustration" title="Lipstick Smudge Illustration" /></a><p></p>
<p></p>
<p>No Lipstick on Israel: Martin Kace Delivers Surprising Response to Israeli Foreign Ministry’s “Brand Israel” Proposition at 10th Annual Herzliya Conference</p>
<p>Download PDF (120KB)</p>
<p>New York, NY February 1, 2010 – The government of Israel,...</p>]]></description>
		<wfw:commentRss>http://empax.org/blog/no-lipstick-on-israel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Needs the Oscars When You Have Herzliya?</title>
		<link>http://empax.org/blog/who-needs-the-oscars-when-you-have-herzliya</link>
		<comments>http://empax.org/blog/who-needs-the-oscars-when-you-have-herzliya#comments</comments>
		<pubDate>Thu, 28 Jan 2010 17:44:34 +0000</pubDate>
		<dc:creator>Veronica</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand israel]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Herzliya Conference]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[tel aviv]]></category>

		<guid isPermaLink="false">http://empax.org/?p=1605</guid>
		<description><![CDATA[<a href="http://empax.org/blog/who-needs-the-oscars-when-you-have-herzliya"><img align="left" hspace="5" width="143" src="http://empax.org/wp-content/uploads/2010/01/martin-star-02-143x143.jpg" class="alignleft wp-post-image tfe" alt="Martin Kace Herzliya Star" title="Martin Kace Herzliya Star" /></a><p></p>
<p>Empax said bon voyage to our very own Martin Kace yesterday, as he embarked for Tel Aviv’s red carpet.</p>
<p>Kace, a highly anticipated presenter at the star-studded 10th Annual Herzliya Conference, left New York full of confidence and exciteme...</p>]]></description>
		<wfw:commentRss>http://empax.org/blog/who-needs-the-oscars-when-you-have-herzliya/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the president needs to take ownership of traditional American presidential and national iconography.</title>
		<link>http://empax.org/blog/why-the-president-needs-to-take-ownership-of-traditional-american-presidential-and-national-iconography</link>
		<comments>http://empax.org/blog/why-the-president-needs-to-take-ownership-of-traditional-american-presidential-and-national-iconography#comments</comments>
		<pubDate>Wed, 24 Jun 2009 18:57:12 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[symbols]]></category>

		<guid isPermaLink="false">http://empax.org/?p=1132</guid>
		<description><![CDATA[<a href="http://empax.org/blog/why-the-president-needs-to-take-ownership-of-traditional-american-presidential-and-national-iconography"><img align="left" hspace="5" width="143" src="http://empax.org/wp-content/uploads/2009/06/presidential_logo_transition_thumb.jpg" class="alignleft wp-post-image tfe" alt="Why the president needs to take ownership of traditional American presidential and national iconography." title="Why the president needs to take ownership of traditional American presidential and national iconography." /></a>In his press conference yesterday, the president answered a reporter’s question by saying that he understood the 24-hour news cycle but would not be playing into it.  He should also not be playing into the contemporary political stricture of ABC – Always Be Campaigning.]]></description>
		<wfw:commentRss>http://empax.org/blog/why-the-president-needs-to-take-ownership-of-traditional-american-presidential-and-national-iconography/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2009 Israel 15 Conference</title>
		<link>http://empax.org/blog/2009-israel-15-conference</link>
		<comments>http://empax.org/blog/2009-israel-15-conference#comments</comments>
		<pubDate>Fri, 19 Jun 2009 15:49:17 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[military]]></category>
		<category><![CDATA[re'ut institute]]></category>

		<guid isPermaLink="false">http://empax.org/?p=1112</guid>
		<description><![CDATA[<a href="http://empax.org/blog/2009-israel-15-conference"><img align="left" hspace="5" width="143" src="http://empax.org/wp-content/uploads/2009/06/2009-Israel-15-Conference_thumbnail1.gif" class="alignleft wp-post-image tfe" alt="2009 Israel 15 Conference" title="" /></a>I have posited that the military must and must be seen to be playing a central role in environmental issues, both in Israel and in the United States.  Only military involvement can prove that the environment is critical to all citizens, not just to those guided by their intellect and conscience.  The issue must become visceral in order to gain universal acceptance.]]></description>
		<wfw:commentRss>http://empax.org/blog/2009-israel-15-conference/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Chronicle of Philanthropy interviews Empax about summer interns</title>
		<link>http://empax.org/blog/the-chronicle-of-philanthropy-interviews-empax-about-summer-interns</link>
		<comments>http://empax.org/blog/the-chronicle-of-philanthropy-interviews-empax-about-summer-interns#comments</comments>
		<pubDate>Mon, 08 Jun 2009 19:21:23 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Chronicle of Philanthropy]]></category>
		<category><![CDATA[interns]]></category>
		<category><![CDATA[Martin Kace]]></category>

		<guid isPermaLink="false">http://empax.org/?p=1013</guid>
		<description><![CDATA[<a href="http://empax.org/blog/the-chronicle-of-philanthropy-interviews-empax-about-summer-interns"><img align="left" hspace="5" width="143" height="143" src="http://empax.org/wp-content/uploads/2009/06/busy-phones1-143x143.jpg" class="alignleft wp-post-image tfe" alt="busy-phones1" title="" /></a>Recently, our fearless leader, Martin Kace, was interviewed by the Chronicle of Philanthropy for an article about summer interns. 

]]></description>
		<wfw:commentRss>http://empax.org/blog/the-chronicle-of-philanthropy-interviews-empax-about-summer-interns/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Martin interviewed by Globes</title>
		<link>http://empax.org/blog/martin-interviewed-by-globes</link>
		<comments>http://empax.org/blog/martin-interviewed-by-globes#comments</comments>
		<pubDate>Sat, 28 Mar 2009 19:36:39 +0000</pubDate>
		<dc:creator>Ehud</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clean]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[globes]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[president shimon peres]]></category>
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://empax.org/?p=966</guid>
		<description><![CDATA[<a href="http://empax.org/blog/martin-interviewed-by-globes"><img align="left" hspace="5" width="143" height="143" src="http://empax.org/wp-content/uploads/2009/06/globes-143x143.jpg" class="alignleft wp-post-image tfe" alt="martin kace interviewed by globes (read online hebrew version)" title="martin kace interviewed by globes (read online hebrew version)" /></a><p>Martin&#8217;s recent visit to Israel, to speak at Environment 2020 III, provided a good opportunity for an in-depth Interview with Globes (Hebrew only), Israel&#8217;s equivalent of the Financial Times. In the interview Martin tells...</p>]]></description>
		<wfw:commentRss>http://empax.org/blog/martin-interviewed-by-globes/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Martin Kace in Print Magazine</title>
		<link>http://empax.org/blog/martin-kace-in-print-magazine</link>
		<comments>http://empax.org/blog/martin-kace-in-print-magazine#comments</comments>
		<pubDate>Tue, 09 Sep 2008 15:12:25 +0000</pubDate>
		<dc:creator>Fred</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clean]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[print magazine]]></category>
		<category><![CDATA[Steve Heller]]></category>

		<guid isPermaLink="false">http://empax.org/?p=156</guid>
		<description><![CDATA[<a href="http://empax.org/blog/martin-kace-in-print-magazine"><img align="left" hspace="5" width="143" src="http://empax.org/wp-content/uploads/2008/09/print_thumb.jpg" class="alignleft wp-post-image tfe" alt="Print October 2008" title="Print October 2008" /></a>This October's issue of Print Magazine has an interview with our own Martin Kace.]]></description>
		<wfw:commentRss>http://empax.org/blog/martin-kace-in-print-magazine/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marker Interviews Martin on Branding Environmental Issues in Israel</title>
		<link>http://empax.org/blog/the-marker-interviews-martin-on-branding-environmental-issues-in-israel</link>
		<comments>http://empax.org/blog/the-marker-interviews-martin-on-branding-environmental-issues-in-israel#comments</comments>
		<pubDate>Fri, 13 Jun 2008 19:26:39 +0000</pubDate>
		<dc:creator>Ehud</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clean]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[israel]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[the marker]]></category>

		<guid isPermaLink="false">http://empax.org/?p=93</guid>
		<description><![CDATA[Eight years ago, Martin Kace set aside his business, moved into a new office, and established a not-for-profit company specializing in branding and building web presences for organizations working for the public good. He relishes the prospect of working on Israel's branding, claiming that "Israel’s public campaigns aren't working as well as they could".]]></description>
		<wfw:commentRss>http://empax.org/blog/the-marker-interviews-martin-on-branding-environmental-issues-in-israel/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding: Israel as Battlefield</title>
		<link>http://empax.org/blog/branding-israel-as-battlefield-2</link>
		<comments>http://empax.org/blog/branding-israel-as-battlefield-2#comments</comments>
		<pubDate>Fri, 30 May 2008 14:16:16 +0000</pubDate>
		<dc:creator>Fred</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clean]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[jpost]]></category>
		<category><![CDATA[Martin Kace]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://empax.org/?p=268</guid>
		<description><![CDATA[<a href="http://empax.org/blog/branding-israel-as-battlefield-2"><img align="left" hspace="5" width="143" height="143" src="http://empax.org/wp-content/uploads/2009/02/jp-green-article-143x143.gif" class="alignleft wp-post-image tfe" alt="Jerusalem Post" title="Jerusalem Post" /></a><p>Our very own Martin Kace was the keynote speaker at the &#8220;Environment 2020&#8243; conference in Tel Aviv back on April 1st. His talk hilighted his vision for the branding of the Israeli environmental movement, and we&#8217;ll be add...</p>]]></description>
		<wfw:commentRss>http://empax.org/blog/branding-israel-as-battlefield-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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