Everything tagged "print"

 

How do you reintroduce a brand with new vitality?

Joshua Venture Group, a seed fund for innovative Jewish social ventures, was preparing for a reentry into the nonprofit world after a 3 year-long hiatus when they came to Empax. Coming back with a revitalized vision and new leadership required a completely new identity, while reminding their public of their former iteration. Empax was tasked with helping the organization reformulate itself while remaining memorable to its original adherents.
 
 
 

How do you represent hope while acknowledging a difficult reality?

The community in Hunts Point – the poorest zip code east of the Mississippi River – knows about being dealt a tough hand. The impoverished individuals of Hunts Point needed a leader to help them see that a brighter tomorrow is within their grasp. The Hunts Point Alliance for Children (HPAC) had been steadily gaining ground within the community for years, but now wanted to show that their dedication to bettering Hunts Point was deep, serious and “ready for prime time”. How could they communicate with kids, adults, donors and other local nonprofits all at once while maintaining razor-sharp focus?
 
 
 

How do you leverage a brand on a shoestring budget?

The Culture Project, an off-Broadway, not-for-profit theater, asked us to create a powerful and memorable brand for a festival of political theater, music, dance and film called the Impact Festival. The festival brand had to have its own strong voice while working well with all the Festival’s shows; all this on a limited budget.
 
 
 

How do you refresh a brand while keeping its existing recognition?

The Independent Film Project (IFP), America’s largest resource center for independent filmmakers asked us for a more animated version of their logo in time for the Gotham Awards’ 17th annual award ceremony. We had to breathe new life into the logo while expressing indie film’s “do-it-yourself” ethos while showcasing the Awards’ move to Brooklyn. We were given 10 working days to accomplish this.
 
 

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