1. Identify a Cause
At Empax, we work exclusively for the good guys. We usually work for clients, but sometimes we just fly on our own when we feel that a cause is not (yet) being properly addressed.
2. Develop the Concept/Brand
This is our unique expertise. We believe that framing an issue and engineering the experiential space around it is what makes the issue stick. We use some science and psychology with a little bit of art and magic to figure out the soul of the organization or cause, and make it into a story that’s relevant to the people who should care and take action on it.
3. Create Visuals, Language and Interactive Experience
A concept needs tangible applications to work. A visual brand identity (like a logo) is a tool to deliver the concept behind an entire organization in a split second and straight to the gut. An abstract concept is not something you can use to raise funds, but a well-crafted web site or annual report will.
What we’re good at is delivering concepts through user experience in all forms of media.