Ehud Tal is Empax’s strategy director. He was born in Tel Aviv, where he began his art and design education at the tender age of eight. Over the following years Ehud designed countless posters, visual identities, book covers and information graphics, conceived and executed theater set designs, and produced and directed music videos for some of Israel’s leading musicians. As a lieutenant in the Israel Defense Forces, he specialized in system analysis and workflow optimization.
In 2002, Ehud moved to New York to marry his high school sweetheart and served as director of graphic productions at the Consulate General of Israel, and where he was also involved in a campaign to re-brand the State of Israel. He lives in Brooklyn.