Today, brands are defined by the conversations people are having about them, inside and outside of your company. The messages associated with your brand are no longer engineered from your marketing and communications departments, but r...

This is a shout out to one of our clients who we think is doing an incredible job of using their brand.

J Street, a lobbying 501(c)4 organization in Washington DC, provides a political home for pro-Israel, pro-peace Americans. The organizat...

Empax said bon voyage to our very own Martin Kace yesterday, as he embarked for Tel Aviv’s red carpet.

Kace, a highly anticipated presenter at the star-studded 10th Annual Herzliya Conference, left New York full of confidence and exciteme...

At its core, branding is all about differentiation. It’s about identifying what makes you unique and then showing that off to the rest of the world. At a time when funding and grant money is increasingly harder to secure, differentiation is...

After months of a very inspiring and eye-opening partnership, Empax and Hunts Point Alliance for Children (HPAC) are proud to announce the launch of HPAC’s new website.

HPAC is a unique, pioneering nonprofit in the South Bronx that works t...

Kick off the school year with the funnest class you’ve ever been to.

As summer winds down and Indian summer approaches, Empax would like to invite the eternal student in you to join us for something of a back-to-school event. No calcul...

Perhaps the subject line of this blog post should have read “Empax tackles its most difficult client to date!” but that would be the celebratory champagne talking. Non profit organizations seek out Empax to develop their web...

I worked in advertising for a few years so every now and again I peruse an industry pub to see what shop got what client some incredible ROI on some incredibly expensive campaign (I am not a geek I just play one on this blog). The other day a story c...

Who do you think about when you think about the upcoming holidays? Chances are you think about Santa Claus before you even think about your family. Although Saint Nicholas has his origins in religions, today he is the brand of a conspicuous c...

Much has already been written about the Obama campaign and its incredibly successful interaction with young voters via its online components, but the following quote, from this New York Yimes article, really struck me:

Chuck D., 48, the r...

During the period of the Great Depression between 1930 and 1942 the American hobo ranks swelled. By any estimate easily more than one million men, women and children were riding the rails on any given day in search of work. Given the broad spe...

Our very own Martin Kace was the keynote speaker at the “Environment 2020″ conference in Tel Aviv back on April 1st. His talk hilighted his vision for the branding of the Israeli environmental movement, and we’ll be add...