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How do you reintroduce a brand with new vitality?
Joshua Venture Group, a seed fund for innovative Jewish social ventures, was preparing for a reentry into the nonprofit world after a 3 year-long hiatus when they came to Empax. Coming back with a revitalized vision and new leadership required a completely new identity, while reminding their public of their former iteration. Empax was tasked with helping the organization reformulate itself while remaining memorable to its original adherents.
another great list of suggestions form @frogloop http://bit.ly/9W9SYb - highlight on the storytelling advice! 6 hours ago
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No Lipstick on Israel: Martin Kace Delivers Surprising Response to Israeli Foreign Ministry’s “Brand Israel” Proposition at 10th Annual Herzliya Conference
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New York, NY February 1, 2010 – The government of Israel,…
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