Empax » marketing http://empax.org Moving Big Ideas Wed, 16 Nov 2011 22:40:21 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The New Age of Marketing is all about Meaning http://empax.org/blog/the-new-age-of-marketing-is-all-about-meaning http://empax.org/blog/the-new-age-of-marketing-is-all-about-meaning#comments Mon, 08 Nov 2010 19:29:13 +0000 Veronica http://empax.org/?p=1934

After attending an NYU event last Friday – “Marketing Now: The New Consumer” – I am left with a positive and resounding affirmation that communication between brands and consumers is evolving in the right direction.

The concept of Marketi...

]]> http://empax.org/blog/the-new-age-of-marketing-is-all-about-meaning/feed 0 Branding = Differentiation, Differentiation = Funding http://empax.org/blog/branding-differentiation-differentiation-funding http://empax.org/blog/branding-differentiation-differentiation-funding#comments Mon, 11 Jan 2010 19:45:06 +0000 Veronica http://empax.org/?p=1461

At its core, branding is all about differentiation. It’s about identifying what makes you unique and then showing that off to the rest of the world. At a time when funding and grant money is increasingly harder to secure, differentiation is...

]]> http://empax.org/blog/branding-differentiation-differentiation-funding/feed 0 Money well spent? Design and communication strategy for non-profits? http://empax.org/blog/1185 http://empax.org/blog/1185#comments Wed, 08 Jul 2009 22:31:09 +0000 Kathleen http://empax.org/?p=1185 Non-profit street cred

At a recent BBQ the classic question, “so…where do you work?” was posed. I can’t stand that question but luckily am proud of working at Empax so it was semi-tolerable. At the end of my short description Joe* was loo...

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