This site is an interesting litmus for the effectiveness of well-known brands. It presents a brand, you enter the one word that comes to mind, then you can view how others have responded. Try it out for yourself.
Tags: branding, typography
This site is an interesting litmus for the effectiveness of well-known brands. It presents a brand, you enter the one word that comes to mind, then you can view how others have responded. Try it out for yourself.
There only appear to be about 30 logos in circulation. When they start repeating, I feel like I’m taking a test and have to remember exactly what I’d said the last time.