Challenge
When the BP Oil spill terrorized the Gulf Coast, there were few organizations equipped to offer wrap-around coverage of this devastating event. Instead there was a flood of inconsistent and overwhelming misinformation. And within the environmental justice sector there was a void where there should have been a voice of authority and credibility bringing the right information to the public.
Solution
Empax identified a unique opportunity for the NRDC to take a leadership role in this disaster by offering its users a unique way of understanding – and interacting – with everything related to the spill: A control room and dashboard. This portal was able to showcase original NRDC content, as well as aggregated material including videos, maps, blogs, news reports, etc. It presented a sticky user experience that was informative, entertaining and most importantly could spur people into action.