Case Studies

Since Empax was founded in 2004, we’ve engaged a wide variety of issues and organizations. Our case studies show representative challenges we took on, and how we effectively and efficiently solved them.

 

How do you re-focus a brand when an organization goes national?

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Matan (“gift” in Hebrew) is an organization whose mission is to integrate children with learning disabilities into the world of Jewish education. We were asked to create a new brand identity that reflected their move to expand nationally, and conveyed their mission and the organization’s values.

 
 
 

How do you refresh a brand while keeping its existing recognition?

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The Independent Film Project (IFP), America’s largest resource center for independent filmmakers asked us for a more animated version of their logo in time for the Gotham Awards’ 17th annual award ceremony. We had to breathe new life into the logo while expressing indie film’s “do-it-yourself” ethos while showcasing the Awards’ move to Brooklyn. We were given 10 working days to accomplish this.

 
 
 

How do you inject energy into history?

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Gedenk (Yiddish for “remember”) was founded by hip-hop violinist Miri ben Ari, after she discovered that over 50% of high school graduates in America were unaware of the Holocaust. Our task was to create a unique interactive experience that would create a direct experience for teenagers around the memory of victims of the genocide.