Beer and Brands – Event Recap

  • September 11th, 2009 by Veronica

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Beer & Brands Recap
Beer & Brands Recap
Beer & Brands RecapLike the first day of fifth grade, nerves and giggles eased as people arrived to Empax’s inaugural in-house event on Wednesday, and two hours later everyone was saying their breezy goodbyes, and leaving (seemingly) untraumatized.  Unlike the first day of fifth grade, there was good food and drinks to ease introductions and spark new conversations. (And luckily, only TWO people admittedly showed up solely for the beer.)

It’s hard to say which portion of the night was a bigger hit: the great free food and drinks or the cleverly delivered branding presentation.  Ok fine, we’ll call it a toss up, but a 15-person turn out didn’t seem too shabby.

The participants were an eclectic group, and brought a diverse range of experience to the table.  The networking portion of the night went smoothly, and not too many long, awkward pauses were observed.   During the presentation, it was noted that many heads were nodding around the room (we’ll go ahead and assume they were nodding in agreement).

Our presentation offered an introduction to concepts and philosophies of branding, and segwayed into how nonprofits can leverage these same techniques to further their message and outreach.  A number of intelligent questions were asked during the Q&A session.  Discussions arose about how to convince a traditional boss that it’s time to refresh your brand, or why there is such an emphasis on arbitrary names as logos, or how an organization can track whether or not a new brand is successful.

Overall, the evening was informative, engaging, and full of new connections.  Everyone on the Empax side of the exchange can’t wait for the next one, and have been happy to get some helpful feedback from the participants.  When we schedule a time and topic for the next event, it will appear here, so stay tuned.  In the meantime, if you missed the presentation or you know someone who might find it interesting, we are more than happy to take our show on the road.

(image credit: Multiple Fragments of Tissue)

There is one comment to “Beer and Brands – Event Recap”

  1. Jennifer says:

    Nice recap. Wish I could have been there. Maybe next time?


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