The Hunts Point Alliance for Children (HPAC) has become a major force for positive change in the South Bronx. They are constantly on the move with activities, events and wraparound care for their constituents. Their reach within the community is both wide and deep and needs to be shown to all their stakeholders in order to maintain and increase their involvement. How can HPAC represent the work they are doing in an engaging, visual way? How can they engage the community and those outside of it, making them witnesses to change?
Photography is a classic form of visual storytelling though it is underutilized as a change agent. The message of a powerful, engaging photograph can be both captivating and motivating.
For the people who will never visit Hunts Point for themselves, a still image of reality is their best chance at building an emotional connection between them and the residents there. By visually capturing – and then telling – HPAC’s story, the impact of their on-the-ground work can travel farther and gain more adherents.
Slideshows on their new website, visual presentations to potential funders, and image-rich newsletters and holiday cards pay tribute to the progress taking place in the South Bronx every day. Viewers, users, supporters and admirers are drawn that much closer to the work of HPAC and its partners, making them more likely to engage, help and promote the work themselves.