Everything tagged "green"


2009 Israel 15 Conference

I have posited that the military must and must be seen to be playing a central role in environmental issues, both in Israel and in the United States. Only military involvement can prove that the environment is critical to all citizens, not just to those guided by their intellect and conscience. The issue must become visceral in order to gain universal acceptance.

Martin interviewed by Globes

martin kace interviewed by globes (read online hebrew version) Martin’s recent visit to Israel, to speak at Environment 2020 III, provided a good opportunity for an in-depth Interview with Globes (Hebrew only), Israel’s e...

How do you create an engaging experience that is also informative?

The mission of Vice President Al Gore’s Alliance for Climate Protection is to urge people to adopt behaviors that can help solve the climate crisis. The Alliance’s website contains hundreds of tips on everyday actions people can take. How would site users know where to look first? How would the site keep them engaged and become “viral”?

Martin Kace in Print Magazine

This October's issue of Print Magazine has an interview with our own Martin Kace.

The Marker Interviews Martin on Branding Environmental Issues in Israel

Eight years ago, Martin Kace set aside his business, moved into a new office, and established a not-for-profit company specializing in branding and building web presences for organizations working for the public good. He relishes the prospect of working on Israel's branding, claiming that "Israel’s public campaigns aren't working as well as they could".

Branding: Israel as Battlefield

Our very own Martin Kace was the keynote speaker at the “Environment 2020″ conference in Tel Aviv back on April 1st. His talk hilighted his vision for the branding of the Israeli environmental movement, and we’ll be add...


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