Everything tagged "web"

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How do you reintroduce a brand with new vitality?

Joshua Venture Group, a seed fund for innovative Jewish social ventures, was preparing for a reentry into the nonprofit world after a 3 year-long hiatus when they came to Empax. Coming back with a revitalized vision and new leadership required a completely new identity, while reminding their public of their former iteration. Empax was tasked with helping the organization reformulate itself while remaining memorable to its original adherents.

How do you represent hope while acknowledging a difficult reality?

The community in Hunts Point – the poorest zip code east of the Mississippi River – knows about being dealt a tough hand. The impoverished individuals of Hunts Point needed a leader to help them see that a brighter tomorrow is within their grasp. The Hunts Point Alliance for Children (HPAC) had been steadily gaining ground within the community for years, but now wanted to show that their dedication to bettering Hunts Point was deep, serious and “ready for prime time”. How could they communicate with kids, adults, donors and other local nonprofits all at once while maintaining razor-sharp focus?

How to launch a WordPress dev site

launch_thumb Launch Although walking through the nuances of web development is not the most practical nor obvious method for empowering nonprofits, we here at Empax believe very strongly in the motto “Give a man (or woman) a fish; y...

Empax has a new website! Welcome!

Perhaps the subject line of this blog post should have read “Empax tackles its most difficult client to date!” but that would be the celebratory champagne talking. Non profit organizations seek out Empax to develop their web...


Free web hosting for non-profits

photo credit: flickr - jeffsmallwood photo credit: flickr - jeffsmallwood The title of this blog post pretty much says it all. Free web hosting for non-profits whose primary focus is environment, grass roots democracy, peace, social/ec...

Free money

Imagine if every time you went to look up a movie time online it earned your organization money. Like most (all?!?) non profits out there our clients are always looking for ways to access funding. One resource we recommend to increase the cash flow...

How do you leverage a brand on a shoestring budget?

The Culture Project, an off-Broadway, not-for-profit theater, asked us to create a powerful and memorable brand for a festival of political theater, music, dance and film called the Impact Festival. The festival brand had to have its own strong voice while working well with all the Festival’s shows; all this on a limited budget.

How do you create an engaging experience that is also informative?

The mission of Vice President Al Gore’s Alliance for Climate Protection is to urge people to adopt behaviors that can help solve the climate crisis. The Alliance’s website contains hundreds of tips on everyday actions people can take. How would site users know where to look first? How would the site keep them engaged and become “viral”?

New work for Hunts Point Alliance for Children

hunts_point Here at Empax we love our chocolate. Seriously, the snacks in our kitchen are enough to make even Willy Wonka jealous. Of course we appreciate healthy food too. And we thought it was pretty cool that Heather Mills donated one mil...

Many Eyes

Many Eyes is a very, very, very useful online data visualization program open to the public. This is a resource for anyone who wants to see or present data in a way everyone can understand.
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